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Title: Sugarwise: our client's kite mark finds a healthy market
Views: 128 Like: 0 Dislike: 0
Duration: 1:49 Published: 6 months ago Author: channel
Description: A Cambridge mother and entrepreneur wanted to realise her vision for an international sugar kite mark to tackle global problems of obesity and diabetes. EEN helped her establish the Sugarwise business and recruit major food and drink manufacturers to her cause.

Recently, interest in sugar consumption has grown and the issue receives significant media coverage. In the UK, an estimated two thirds of mothers are concerned with the sugar intake of their children, and the government suggests individuals limit their daily calorie intake from free sugars to 5%. This sugar revolution is a key issue affecting food manufacturers and retailers the world over.

This interest in sugar reduction presents both a challenge and an opportunity for the global food industry, with increasing numbers of manufacturers developing new products to meet the consumer demand for lower sugar alternatives.

When making sugar claims, manufacturers and retailers need to ensure that food labeling meets not only consumer demands but also a raft of European, US and other legislation on labeling and health claims.

Eating too much added sugar is linked to obesity, Type 2 diabetes, and heart disease. But, at the moment, it can be very difficult and expensive to stick to a low sugar or sugar-free diet.

Sugarwise wants to change that by making it easier to find and choose healthy options. When you see the Sugarwise label, you can be sure the product has been independently tested and is low in added sugars.

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